Migrating WordPress Website to Odoo for a Leading Tyre Manufacturer - Surekha Technologies
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From Fragmented Websites to a Unified Digital Ecosystem: Otani's Journey to Odoo
By migrating from multiple WordPress websites to a centralized Odoo instance, Otani enhanced its online presence with a scalable, multilingual website, improved user navigation, and a more efficient catalog and content management system.
Otani is a leading tire manufacturer with a strong foothold in the global market, offering a wide range of tires designed for commercial, industrial, and passenger vehicles. To support its growing international customer base, Otani needed a modernized and unified web presence that could efficiently manage product information, multiple languages, and provide an intuitive browsing experience for customers worldwide.
Project Brief
Otani’s website transformation began with an in-depth UX redesign, driven by market research and customer behavior insights. We created wireframes, built customer personas, and designed an intuitive website structure to enhance user engagement. The concept designs and design mockups were tailored to improve navigation and optimize product discovery for international customers.
Using Odoo’s Website module, we developed a high-performance, multilingual websites with a focus on scalability and ease of content management. Our team created custom, reusable snippets and inline-editable content blocks, allowing marketing team to update the website effortlessly while maintaining brand consistency.
Migrating from WordPress to Odoo resulted in an efficient content management process, reduced operational overhead, and a more cohesive digital experience. The new website not only enhanced page load speeds and mobile responsiveness but also provided a solid foundation for future marketing and eCommerce initiatives.
Business Needs & Challenges
Managing multiple WordPress websites led to increased hosting costs, frequent security updates, and plugin compatibility issues. Each site required separate maintenance, causing inefficiencies and technical challenges.
Content teams had to manually update product details, news, and marketing materials across multiple sites, leading to inconsistencies, duplication of effort, and delays in publishing.
Without a unified platform, tracking customer inquiries and leads was fragmented. The lack of seamless integration made it difficult to analyze visitor behavior and capture leads effectively.
The WordPress setup struggled with efficient multilingual management, causing localization and SEO challenges. Expanding to new markets required additional website setups, increasing complexity.
Technology Stack & Tools
Implementation Overview
Business Impacts
Migrating to a unified Odoo instance led to a 35% reduction in hosting and maintenance costs, eliminating the need for multiple WordPress installations, external plugins, and manual security updates.
The new Odoo-based website, optimized for SEO and performance, resulted in a significant growth in organic traffic and a decrease in bounce rate, ensuring higher visitor retention and improved customer engagement.
Marketing team benefited from reusable content blocks and inline editing, reducing content update time by 60%, ensuring quicker rollouts for new product releases and marketing campaigns
With seamless CRM integration, client achieved an improvement in lead capture, as inquiries were automatically tracked and assigned, enabling faster response times and better follow-ups.
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