A Global Business Portal for Free Zone in Dubai

Transforming the Digital Commerce Ecosystem Seamlessly with Liferay DXP

Transforming the global digital footprint with Liferay DXP in just 4 months, achieving a 200% increase in website traffic after migrating from WordPress to Liferay DXP, reducing manual effort by 50% to enable the marketing team to focus on strategy by automating marketing workflows seamlessly.

Our client is the first dedicated free zone for digital commerce in the Middle East, Africa, and South Asia (MEASA) region. They provide facilities for land rental and offer a range of services, including Growth Marketing, Setup & Customs Support, Digital Commerce Support Services, and Accounting & Financial Information. Additionally, they deliver comprehensive solutions such as Technology Platform & Services, Warehousing & Last-Mile Delivery, Business Setup & Customs Support, and Digital Commerce Support Services.

Number of Employees 50+

Project Brief

The client sought a comprehensive CMS platform to redesign and migrate their WordPress website. The platform needed to support multi-channel content management, robust content authoring, and advanced templating capabilities to enhance the marketing team’s operational efficiency. Additionally, integration with Salesforce was required to enable seamless routing of user interests and inquiries through Liferay DXP. Leveraging Liferay DXP's rich CMS heritage and world-class features, we successfully facilitated the migration from WordPress to Liferay within the stipulated timeframe.

Business Needs & Challenges

Website Performance

The existing WordPress website faced significant performance bottlenecks, including slow page load times and difficulty in handling increased traffic. These limitations hindered user experience and impacted the site's ability to scale effectively with growing business demands.

Developer Dependency

The client relied heavily on developers for routine updates and content changes, creating bottlenecks in operations. This dependency slowed down the marketing team's ability to launch campaigns and make real-time adjustments, affecting agility and responsiveness.

Isolated Operations

The lack of integration between the website and other essential business systems, such as Salesforce, resulted in siloed operations. This isolation created inefficiencies in managing user inquiries and interests, requiring manual intervention to route data across platforms.

Security Concerns

The WordPress platform presented challenges in maintaining a secure environment, with frequent updates required to address vulnerabilities. This raised concerns about protecting sensitive user data and ensuring compliance with industry standards, especially given the client’s focus on digital commerce.

Website Search Results from Multiple Sources

The client required a unified search experience that could fetch and display results from multiple sources, including internal databases and integrated systems. The existing setup lacked the capability to consolidate and present comprehensive search results, creating a fragmented user experience.

Technology Stack & Tools

Implementation Overview

Robust CMS with Liferay DXP

Liferay DXP was chosen as the core platform for its powerful content management capabilities, scalability, and flexibility to meet enterprise-level requirements. As highlighted in Liferay Platform Capabilities, Liferay DXP enables seamless integration of multiple systems, intuitive user experiences, and tools that enhance operational efficiency.

Utilizing Liferay DXP’s Low-Code/No-Code Features

To minimize custom coding efforts, the implementation leveraged Liferay’s low-code/no-code capabilities, including Liferay Objects, Liferay Forms, Groovy Scripts, etc. to automate custom logic while avoiding heavy development efforts. These tools simplified the development process, reduced dependencies on developers, and empowered non-technical users to configure and manage essential workflows efficiently.

Content Collection and Custom Fragments

We have used Content Collections to segregate and reuse content effectively across different pages and sections of the website. Apart from this, we have created Custom Fragments to enable easy content editing while maintaining custom views that aligned with the new design sections. This ensured the marketing team could make changes quickly without compromising design consistency.

React Client Extensions

React client extensions were built for complex and interactive sections of the website. These extensions provided the flexibility to create dynamic, user-friendly components tailored to the client's specific requirements while maintaining performance and scalability.

Utilizing Liferay's Advanced Search Capabilities

The implementation incorporated Liferay’s advanced search features, as described in Liferay's search overview. This enabled users to access accurate, fast, and contextually relevant results from multiple data sources, creating a unified and efficient search experience.

Content Authoring Workflow for the Marketing Team

A robust content authoring workflow was set up with Liferay Kaleo Workflow Engine to streamline approvals and publishing. The workflow enabled the marketing team to draft content, submit it for internal review, and ensure approval before publication, enhancing collaboration and reducing the risk of errors.

Business impacts

Enhanced Operational Efficiency

Reduced dependency on developers for routine updates and enabled the marketing team to manage content autonomously, resulting in faster campaign launches.

Improved User Experience

Achieved seamless navigation, faster load times, and a unified search experience, leading to increased user engagement and satisfaction.

Increased Website Traffic

Boosted website traffic by 200% post-migration due to enhanced performance and improved content management capabilities.

Scalable and Flexible Platform

Provided a scalable CMS platform capable of accommodating future growth and integrations, ensuring long-term business agility.

Streamlined Content Workflows

Enabled structured content approval workflows, reducing errors and improving the quality and consistency of published content.

Integrated Ecosystem

Connected the website with Salesforce, automating the routing of user inquiries and interests, and eliminating manual processes, leading to faster response times.

Cost Savings

Leveraged low-code/no-code tools to minimize development costs while achieving the desired functionality and customizations.

Enhanced Security

Addressed previous security concerns with Liferay’s robust security framework, ensuring data integrity and compliance with industry standards.

Improved Marketing ROI

Enabled personalized content targeting and multi-channel management, improving the ROI on marketing campaigns.

Future-Ready Infrastructure

Built a solid foundation for future enhancements and expansions, empowering the client to adapt quickly to evolving market demands.

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