Global Tyre Brand “Zeetex” Migrated from WordPress to Odoo for a Seamless Online Experience

Zeetex successfully transitioned from multiple WordPress websites to a unified Odoo platform, achieving improved performance, better content and catalog management, and a modernized design tailored for a global audience.

Zeetex is a globally recognized tire brand known for its innovation, high-quality products, and commitment to delivering exceptional performance across various vehicle categories. With a presence in multiple international markets, Zeetex required a robust digital platform to showcase its diverse product range in multiple languages while ensuring an engaging user experience for its customers.

Project Brief

To ensure a modern, user-friendly digital experience, we conducted market research and competitor analysis to redefine Zeetex’s website UX. This involved wireframing, concept designing, and creating user personas to align the website's structure with customer needs. Our design team then developed high-fidelity mockups, ensuring a visually appealing and conversion-driven interface.

Leveraging Odoo’s Website module, we built a scalable, multilingual sites that integrates product catalogs, dealer locators, and dynamic content blocks. To enhance flexibility, we implemented custom reusable snippets and inline editing capabilities for the marketing team to manage content without technical dependencies.

The migration from WordPress to Odoo not only streamlined content management but also improved site performance, SEO optimization, and overall brand consistency across global markets. With a fully responsive design and a modular approach, Zeetex now benefits from a future-proof digital presence that can evolve with market trends.

Business Needs & Challenges

High Maintenance Overhead

Managing multiple WordPress websites led to increased hosting costs, frequent security updates, and plugin compatibility issues. Each site required separate maintenance, causing inefficiencies and technical challenges.

Content Duplication Issues

Content teams had to manually update product details, news, and marketing materials across multiple sites, leading to inconsistencies, duplication of effort, and delays in publishing.

Poor Lead Management

Without a unified platform, tracking customer inquiries and leads was fragmented. The lack of seamless integration made it difficult to analyze visitor behavior and capture leads effectively.

Limited Multilingual Support

The WordPress setup struggled with efficient multilingual management, causing localization and SEO challenges. Expanding to new markets required additional website setups, increasing complexity.

Technology Stack & Tools

Implementation Overview

Multi-Site Setup in Odoo

We implemented a multi-website architecture within a single Odoo instance, allowing client to manage multiple regional sites efficiently while maintaining brand consistency.

Multi-Language Websites

The new Odoo-based websites support nine languages for better user experiences across global markets.

Reusable Custom Website Snippets

We developed inline-editable and reusable website snippets, enabling the marketing team to manage content dynamically without technical intervention, improving efficiency and flexibility.

Odoo.sh as Preferred Platform

Odoo.sh was chosen for hosting due to its seamless integration, automated deployments, and scalability, for high availability and performance.

Content Migration and Batch Import

We executed a structured data migration process, using batch imports to seamlessly transfer product catalogs, blogs, and multimedia assets from WordPress to Odoo.

Zero Downtime Switch Over

A phased deployment strategy ensured a smooth transition, allowing Zeetex to switch from WordPress to Odoo without disruptions, preserving SEO rankings and user access.

Business Impacts

Hosting and Maintenance Cost Reduction

By consolidating multiple WordPress sites into a single Odoo instance on Odoo.sh, client reduced hosting and maintenance expenses by 35% and eliminated the need for managing multiple third-party plugins and security updates, leading to lower operational costs.

Significant Increase in Website Traffic

With an SEO-optimized structure, improved site speed, and better user experience, Zeetex saw a significant increase in organic traffic within the first three months post-migration, enhancing brand visibility and engagement.

Faster Content Updates Across Multiple Sites

Thanks to custom reusable snippets and inline-editable content blocks, the marketing team reduced content update time by 60%, allowing them to push promotions, product launches, and announcements in real-time across all regions.

Better Lead Capture and Management

With Odoo's built-in CRM integration, it improved lead tracking and management, resulting in increase in captured leads and better engagement through automated follow-ups and personalized customer interactions.

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